On Thursday afternoon Martech Record and Firneo partnered to host a webinar focused on the buzzword(s) "strategic partnerships."
For a half decade or so, the affiliate industry has thrown around the terms "strategic partnerships" and pointed to them as the future of the industry. But practically speaking, what makes a partnership strategic and a unique to other marketing partnerships?
Strategic partnerships are partnerships that cross multiple organizational functions (product, marketing, tech, finance, etc) and are intended to be long term.
The skill sets required for the role are mainly the ability to work well with almost anyone in the organization while building trust and communication with a partner.
The lowering barriers to creating partnerships are blending affiliate and business development, allowing organizations to more easily test a partnership before committing to a more integrated approach.
This webinar was brought to you by Partnerize.
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