How Did We Gather Our Data?
Martech Record asked industry leaders to nominate members of their teams who currently work on affiliate programs and who are active users of this technology to serve on a panel. The panel was capped at 75 active experts.
The panel was given a 22-question survey asking them to rank the importance of certain features and rank each platform’s performance. Panelists were then interviewed. Raw data often leaves new questions. So we filled in the quantitative gaps by sitting down with panelists on Zoom calls and just asking them what they thought. Panelists remain anonymous to ensure they can provide unbiased feedback.
Martech Record then took the quantitative and qualitative data and built the Guide. The rankings, evaluations, quotes, and guidance it contains are unvarnished and honest.
Access the full Guide to view independent platform reviews and award winners.