Martech Record Newsletter: 1/13/22
Partner marketing news, jobs and events from Martech Record (Like this newsletter? Sign up here)
Q4 affiliate agency accounts wins:
Acceleration Partners (Remote): Betterment, Bubble.io, Credit Sesame, Nearside, NorthOne,Vivid Seats
All Inclusive Marketing (Vancouver/Remote): APOLLO Insurance(Canada), Boast.ai (US), Evolve Vacation Rentals (US), Sortly (Canada)
Backbone Media (Colorado): Dragon Alliance, Lolë, Smith Optics, Tecova
DMi Partners (Philadelphia): Anthroplogie, Camuto, Clorox (Burt's Bees, Natural Vitality, Rainbow Lite, and Neocell), Lively, Vince
Gen3 (Philadelphia): Afloral, CoinTelegraph, Collections Etc, Curiosity Stream, DiscountMugs,Domain Money, Ernst & Young Taxchat, Fast Bar, Kadenwood, Native Shoes, Parsley Health, Pharmaca, ProLon, SarahFlint, Skiplagged.com, TireBuyer, VirtuAcademy
Hamster Garage (Chicago): Animoto, Better Not Younger, Bloomscape, Bump Boxes,Cube tracker, Filmr, Lookout,Stix
JEB Commerce (Idaho): Cotopaxi, Evenflo, Revival Animal Health
LT Partners (Remote): Andie Swim, Parachute Home, Personal Capital
Neo (LA): DiDi
Ovative (Minneapolis): rue21, Slumberland, US Cellular
PartnerCentric (Remote): Empower (FifthThird Bank), Infobase, Hometown Here, Ram Tools
Silverbean (Remote): GoCity (US), Jabra (AU), Ralph Lauren(UK, EMEA), Revolut (Global), Virgin Australia (AUS)
To submit account wins/loses/in play for publication email publisher at martechrecord.com
Martech Record Industry Surveys Survey of affiliate networks & platforms. Complete by January 31st and be invited to the presentation of the initial data in February (qualified submissions only). Anonymous Affiliate compensation survey. Want to help create transparency around industry compensation? Here is your chance. Anonymous data will be shared via Slack.
Mergers, Acquisitions, Trends & News Is Best Buy's launch of an affiliate marketing business the start of major vertical integration? (Digiday) After announcing the shutdown of Coupons.com (effective 1/31), Quotient ownership is in a battle with activist investors. Is there an affiliate play in sports coverage? New York Times acquires The Athletic in an all cash deal for $550 million. (Axios) Check our our interview with newly appointed Acceleration Partners CEO Matt Wool. Ben Evans' annual industry trends presentation is so good it makes you jealous of his ability to communicate. The Consumer Technology Association reports that 39% of time spent with media is with user generated content. (Variety) Shopify is building robot stores to compete with Amazon. (Charged Retail) Martech Record TopList: Top Products poised to change affiliate in 2022 and beyond. Curious about the trends of Amazon aggregators and what is means for the affiliate industry. Read part one of our analysis here.
What is the most important element of a partnership? Read here how Refersion helps their clients build trusting relationships through better payments.
Upcoming Events
February 23rd, 3pm. Publisher Technology, how publishers are driving innovation in the affiliate space. Sponsored by Awin. Register here March 16th, 3pm. Put it on the Record: Brands pitch publishers in a shark tank like environment. Sponsored by PublisherExpansion. Register here April 14th, 3pm. Privacy & Compliance. Experts discuss how to prepare for upcoming regulatory changes. Sponsored by CJ. Register here May 19th, 3pm. Cross-Channel Gab. Leaders from Search, Social, PR & Affiliate discuss the collision of channels. Sponsored by Matterkind. Register here Coming Q2: Martech Record Live event: Marketing, Content & Commerce. Stream all past events on-demand here
From the Slack #jobs channel. Throwback sports brand Homage is hiring an Influencer & Affiliate Marketing Manager (Columbus, Chicago, Remote) LT Partners is hiring a Head of Paid Media (Remote) Logistics platform CH Robinson is hiring an Affiliate Marketing Manager (US, Remote) Assembly is growing its affiliate team with an Affiliate Marketing Manager and a Sr. Manager (NYC) USA Todays (Reviewed) is hiring a Managing Editor and Partner Content Coordinator (Cambridge, MA & Remote) Publisher Development Manager and other roles at Acceleration Partners. (Remote) Two roles at Amazon Associates Canada here (Seattle) and here (Seattle, Toronto, LA, Arlington, Austin, Nashville) Hamster Garage is hiring a Account Director and a Senior Account Manager (Chicago or Remote) Notable hires Former Alibaba exec David Lloyd is appointed Chief Customer Officer at Awin Would you like to submit a job or a notable hire for publication? Contact publisher at martechrecord.com
Register for upcoming webinars here:
February 16, Noon EST. How to work with Tik Tok for affiliate marketers. Join Martech Record and Tik Tok for an exclusive how to session. Register here
February 23rd, 3pm EST. Publisher Technology, how publishers are driving innovation in the affiliate space. Sponsored by Awin. Register here
March 16th, 3pm EST. Put it on the Record: Brands pitch publishers in a shark tank like environment. Sponsored by PublisherExpansion. Register here
April 14th, 3pm EST. Privacy & Compliance. Experts discuss how to prepare for upcoming regulatory changes. Sponsored by CJ. Register here
May 19th, 3pm EST. Cross-Channel Gab. Leaders from Search, Social, PR & Affiliate discuss the collision of channels. Sponsored by Matterkind. Register here
