Cross-Channel Gab: the collision of tactics and channels as performance marketing grows.

Register here to join leaders from Tik Tok, Backbone Media and Acceleration Partners discuss how the rise of performance marketing is changing how all channels approach media.

This event made possible thanks to the support of CJ .

The ability to measure and compensate content creators has proliferated across mediums forcing formerly distinct channels to work together to drive outcomes. PR, once the conduit to editors, now pitches commerce teams and influencers, social, a walled garden channel is adopting affiliate to compete and affiliate is now challenged to work closely with the broader marketing organization. Join leaders from Tik Tok, Backbone Media and Acceleration Partners to discuss the opportunities and challenges facing today's performance marketer.

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Charlie Lozner, Partner at Backbone Media helps brands like Osprey Packs, Filson, YETI, Smartwool and many more with these challenges. Charlie is a seasoned marketing and ecommerce executive with eighteen years of Outdoor Industry experience leading teams, building brands and crafting award­-winning marketing campaigns. His equal love for the left-brain analytical side of marketing and the right-brain creative process allows him to manage the tricky business of balancing brand and ecommerce goals.

Sarah Johnson Dayes is Acceleration Partners’ Chief Client Officer, where she oversees AP’s work with leading brands to design and manage some of the world’s most sophisticated affiliate marketing programs, including Uber, Adidas, Target and the Gap brands. Sarah is an experienced digital marketer and manager, having launched and grown a successful innovative, high-growth, e-commerce fashion business from 2004 – 2011, prior to coming to Acceleration Partners. Sarah is also a member of the Board of Directors for the Performance Marketing Association, a Founding Member of Chief, mom to two young kids, and a Peloton devotee.

Garland Hill, Head of Growth - Global Business Solutions, TikTok US. Garland Hill wants to usher brands into the world of mobile advertising. As a seasoned marketing professional, he helps global advertisers reach consumers using TikTok’s burgeoning advertising platform.

Prior to joining TikTok, Garland led multiple teams focused on a broad spectrum of CPG and Retail clients for Facebook. Before that he ran Global Product Marketing at Bazaarvoice, a NASDAQ listed SaaS technology company.

Additionally, Garland spent five years at General Mills, as a traditional brand marketer managing P&L’s across iconic brands such as Pillsbury, Green Giant and Progresso. He started his career in technology as a consultant at Accenture, helping his clients usher in a new digital era. While his career has been steady in its upward climb, Garland is also a pro at downhill skiing.

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