Webinar: The Intersection of Content & Commerce


This webinar is being hosted thanks to the support and sponsorship of Impact, who believes diversification is key to driving incremental revenue through the partner channel. Learn more here.



The Martech Record Partner Marketing January Zoom Panel discussion is now open for registration.

Join commerce content leaders on Wednesday, January 27th at 4pm EST for a discussion about the intersection of content & commerce. Content has always been an enabler of commerce. But the maturation of performance marketing forced traditional content providers to rethink and rebuild business models. New best practices are emerging on the advertiser and the publisher side. Adapting and taking advantage of this growth requires strong management and the documentation of best practices. Our panelists have been change agents and leaders in this evolving industry and will share their lessons learned and advice for managers.


Tom Rathbone, a veteran of the industry, oversees PartnerCentric's technical strategy, analytics, and strategic initiatives to propel the company into new areas of growth as it challenges the status quo. Tom is the strategic vision behind the PartnerCentric "Control Suite" products, including the development of proprietary data and the invention of PartnerCentric's patented attribution solution.

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Jessica Spira is the VP of Partner Growth and Management for Ziff Media Group, a business unit of Ziff Davis, a subsidiary of j2 Global, Inc. She has spent a total of 7 years at Ziff where she helps grow the commerce business and leads the client-facing partner team. Jessica previously worked at Wirecutter as the Head of Revenue, and held business development roles at Bankrate and Pearson Education. Jessica is a mother of two and resides in NYC. ​​

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Hallie Gellman is responsible for Commerce Partnerships at NBCUniversal Media for the TODAY Show and for NBC News digital. Hallie is an affiliate marketing expert with nearly 10 years of experience building thoughtful and relevant performance-based commerce partnerships, strategies, and revenue-driving pipelines for the most influential retail and media companies. Hallie is also the founder of a women's leadership group called The Chain. The Chain is a community platform that facilitates conversations, with the ultimate goal of connecting powerful women to impact positive change.

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Register now to be part of the pre-panel discussion on Slack, submit questions for our panelists and connect with registrants.










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