The Martech Record 2020 North America Market Presence Index is a measurement of buyer intent and preference, compiled from a survey of 75 affiliate industry experts who serve on an advisory panel.
The survey asked three questions:
Which platforms/networks are you aware of? (Awareness)
Which platforms/networks would you consider putting in an RFP? (Consideration)
Which platform/network would you choose if you could only choose one? (Preference)
The results were tabulated with heaviest weight given to preference, followed next by consideration. The Top Market Presence results are as follows.
Note: Scores are based off of expert panel survey responses and weighted around 3 factors: awareness, consideration, and preference. A higher score indicates a stronger market presence, and a lower score indicates a lower market presence amongst our panel of industry experts.
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