The Martech Record 2023 Market Presence Index is a measurement of buyer intent and preference of influencer/creator marketing platforms, compiled from a survey of 178 affiliate marketing publishers, advertisers and agency professionals across North America. This is a measure of awareness, consideration and preference among affiliate marketers.
The survey asks three questions:
Which platforms/networks are you aware of? (Awareness)
Which platforms/networks would you consider putting in an RFP? (Consideration)
Which platform/network would you choose if you could only choose one? (Preference)