Marketing is the process of bringing a product to market: building a product, identifying your target, pricing the product, promoting the product and finding partners to distribute your product. Market forces altered the processes we built in the 20th century, and replaced it with digital silos (search, social, programmatic, marketplace etc) that have done little to grow diversified revenue streams for publishers or clear ROI for brands.
But, improved technology, frictionless payments and trusted content are now creating sustainable business models for publishers and clear ROI for brands. Affiliate revenue is no longer second fiddle for content creators, nor can it be ignored by CMOs. By whichever name you use: affiliate marketing, commerce content, performance PR, influencer marketing, etc, compensating partners or being compensated for driving a sale is an important part of your strategy.
The place where marketing, content and commerce collide is affiliate marketing.
Join us on May 23rd to learn from the investors, publishers, brands and agencies that are creating value from this convergence.
The Space at Flatiron, NYC, 35 E. 21st Street, Manhattan, NYC
Panel discussions: 3pm-6pm
Rooftop cocktail reception: 6pm-8pm
Admission: Sold out. You may register for online access to each panel session below, or
Email publisher@martechrecord to apply for sponsored admission.
Made possible by:
Registration includes panel discussions, networking breaks, and a cocktail reception. Limited tickets available.
Affiliate market drivers. 3:30-4pm: What is driving investment in affiliate marketing? And, how has this changed in the past year? What are the investments few people know about right now? Join top tier investors as they address where they see value in the market. Brought to you by Partnerize. Register here to join via Zoom.
Shifting advertising spend. 4pm-4:30pm: Affiliate is now mainstream, what does that mean for the overall ad budget? Who is winning and who is losing share? Join leading advertisers and their agencies to learn how senior marketers are thinking about incorporating affiliate into their ad budgets. Brought to you by Impact.com. Register here to join via Zoom.
Cocktail break: 4:30-5pm
The maturation of the affiliate service model. 5pm-5:30: Affiliate recruitment and management service has entered a new era. Traditional OPMs have consolidated and professionalized and PR agencies have entered the market. Join agency leaders and their investors to hear how new service offerings and industry consolidation is helping affiliate agencies earn their seat at the table. Brought to you by Methuselah Advisors. Register here to join via Zoom.
The new publishing model. 5:30-6pm. How professionalization of the affiliate model has created a growth path for publishers. Hear from startup to enterprise publishers on how they have been able to use partnerships to diversify revenue and build a sustainable model. Brought to you by FlipGive. Register here to join via Zoom.
Rooftop cocktail party: 6pm-8pm. Sponsored by FlipGive, Impact.com, Methuselah Advisors and Partnerize
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