Join Martech Record on December 6th in our back to basics event.
Presently, the production of content is democratized so anyone can produce content, publishers can build stable business models by combining diverse revenue streams and consumers are becoming aware of the value of their attention, driving publishers to create innovative new products.
The above is creating new business models using old techniques. Coupons and loyalty are blended with top of funnel content, new distribution models for TV are creating performance models and individuals are building media brands.
This change presents sales, operations, production and partnership challenges. Join leading publishers, advertisers, agencies and investors in a discussion of the future of affiliate marketing in New York City on December 6th at 3pm EST.
Location: 432 West 45th Street, Manhattan, New York City. Penthouse.
Attendees: 100 leading publishers, investors, agencies and technology providers from the affiliate marketing ecosystem.
3:00pm-3:10pm: Introduction & presentation of affiliate industry trend data by Martech Record Publisher Michael McNerney. Brought to you by Awin.
3:10-3:35pm: Fireside chat with Nick Pahade. Brought to you by Awin. (Register to stream this fireside chat here)
Martech Record sits down with industry investor and former executive at GSI Commerce CEO Nick Pahade to discuss how the democratization of content creation and the growth in new publisher business models will shape the next phase of affiliate marketing growth.
3:45pm-4:15pm: Investor & Advisor Roundtable Panel Discussion (Register to stream this panel discussion here)
Leading private equity investors in the affiliate marketing industry, Marshall Phelps of MidOcean Partners, Ripan Kadakia of ZMC and Jake Smilovitz of TCG will join Blake Saunders of Methuselah Advisors to discuss current market trends, the advice they are giving to portfolio companies to navigate the current economic conditions, and their outlook on deal activity over the next 12 to 24 months.
Intermission & Cocktail Reception: 4:15-4:45pm. Brought you by Rakuten Advertising.
4:45-5:15: The consumer & affiliate. (Register to stream this panel here)
Lynda Mann, who led commerce teams at The Wirecutter and Digital Trends will lead a discussion on how consumers are now aware of the value of their attention and are demanding more for in return - creating an opportunity for affiliate publishers to demonstrate value. Quality content, cash back and coupons can all demonstrate value in a world where readers better understand their value. Brought to you by impact.com
Panelists: Camilla Cho, SVP, e-commerce & performance marketing at Vox Media, Michael Primiani, Chief Operating Officer at Coupon Follow and Arlyn Davich, fractional marketing exec and founder of Little Fish.
5:30-6:00pm: Affiliate as a tactic and a channel (Register to stream this panel here)
Coupon, deals and cash back are now common tactics across publisher types and being incorporated into broader marketing budgets. Jon Claydon, Chief Development Officer at Acceleration Partners will lead a discussion on how publishers, agencies and brands driving this evolution. Brought to you by CJ.
Panelists: Jason Fairchild, Founder & CEO of tvScientific Elisa Charbonnel, Director of Global Paid Media at Disney Streaming and Jarrett Sideaway, SVP and GM of Ziff Davis Shopping
Rooftop Cocktail Reception: 6-8pm
Join us for unfettered views of Manhattan from a private rooftop in Midtown. Sponsored by Rakuten Advertising.
This event is sold out.
If you would like to be put on the waitlist, please email publisher @ martechrecord.com
If you would like to stream these panels live, register above next to each individual discussion.