Allocation and Attribution
As markets shift unpredictably different asset classes make up for each other, while still capturing growth.
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Feature
Martech Record
- May 19, 2020
- 4 min
Partner Marketing is Not Affiliate Marketing
Why are brands missing opportunities for deeper partnership? Learn how lack of competition is hiding the opportunity.
Martech Record
- Apr 6, 2020
- 4 min
Observations and Opportunities for Affiliate Marketers for the Rest of 2020
This is a difficult time. If there’s any silver lining, it’s that past recessions laid the groundwork for innovation.
Martech Record
- Mar 30, 2020
- 2 min
Where is the Value in the Affiliate Market?
Investors in affiliate publishers have seen huge returns, exemplified by Honey’s $40B, 40x revenue acquisition.
CJ's Perlu Acquisition is a bet that marketing budgets are converging.
CJ's Perlu Acquisition is a bet that marketing budgets are converging. Yesterday, CJ announced its acquisition of Perlu, an influencer...
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