affiliate marketing | Martech Record

Feature

Allocation and Attribution

As markets shift unpredictably different asset classes make up for each other, while still capturing growth.

Partner Marketing is Not Affiliate Marketing

Why are brands missing opportunities for deeper partnership? Learn how lack of competition is hiding the opportunity.

Observations and Opportunities for Affiliate Marketers for the Rest of 2020

This is a difficult time. If there’s any silver lining, it’s that past recessions laid the groundwork for innovation.

Where is the Value in the Affiliate Market?

Investors in affiliate publishers have seen huge returns, exemplified by Honey’s $40B, 40x revenue acquisition.

CJ's Perlu Acquisition is a bet that marketing budgets are converging.

CJ's Perlu Acquisition is a bet that marketing budgets are converging. Yesterday, CJ announced its acquisition of Perlu, an influencer...