In a downturn, customer retention is a real measure of value, explains Jerry Darko.
And, keep an eye on e-commerce in the B2B space, as decision making around enterprise software gets pushed down the organization. Stream...
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Martech Record
- Jun 19
- 1 min
Fall Zoom Happy Hour
Want to connect with your fellow affiliate marketers? Register here for our fall zoom happy hour on September 22nd at 4pm. Brought to you...
Martech Record
- Jun 19
- 2 min
Chris Goodridge, President & COO, Vertical Scope on acquisitions, scale and value.
The team at VerticalScope Inc. is always on the lookout for more properties to add to the platform, and they seem to have found a recipe...
Martech Record
- Jun 17
- 2 min
Cross-Channel Gab: marketing leaders discuss cross-channel & full funnel affiliate opportunities.
Register here to stream our June 16th conversation with leaders from Forum Brands, Qatch and Dreamday/ The Quality Edit and hear their...
Michael McNerney
- Jun 14
- 2 min
WSJ launches The Buy Side, a product recommendation site monetized via affiliate links
The launch represents another step in the maturation of the industry and the value of a trusted publishing brand. A decade ago affiliate...