Martech Record industry surveys
We collect and publish independent data to help affiliate marketers make better decisions. What is this? Each survey asks qualified...
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Martech Record
- Aug 6, 2022
- 1 min
Martech Record's 2022 TopLists
These lists represent Martech Record's independent opinion of industry trends, services and products. Top Investors & Advisors in...
Martech Record
- Mar 18, 2022
- 4 min
Data-Driven is Not Enough
Digital loves buzzy words and expressions, and one of the most popular is being “data-driven.” Of course, the idea of leveraging data to...
Martech Record
- Mar 18, 2022
- 11 min
New Martech Record eGuide: Online Marketplaces and Affiliate
Marketplaces reach tens of millions of shoppers every day. While they have had a significant role in online commerce for well over a...
Jim Nichols
- Mar 18, 2022
- 5 min
Checkout is What’s Hot in Commerce Start-Ups and M&A
As a longtime participant in digital commerce, my eyes instinctively roll when I hear the words “seamless checkout technology.” Many of...
Martech Record
- Jan 24, 2022
- 3 min
Martech Record Newsletter: 1/13/22
Partner marketing news, jobs and events from Martech Record (Like this newsletter? Sign up here) Q4 affiliate agency accounts wins:...
Martech Record
- Jan 24, 2022
- 2 min
Q4 2021 Affiliate Agency Account Wins (North America)
Q4 was a busy time for affiliate agencies. (updated 2/7/22) LEARN MORE: Sign up for Martech Record's newsletter here to stay up to date...
Jim Nichols
- Jan 22, 2022
- 19 min
How to Choose an Affiliate Marketing Agency
A MARTECH RECORD EGUIDE: from RFP to selection. INTRODUCTION While some companies prefer to acquire and retain the talent and tools...
Adam Westreich
- Nov 29, 2021
- 7 min
B2B affiliate marketing: a primer on how to use publishing partnerships to target enterprise buyers
It's B2B week here at Martech Record. Stream Wednesday's conversation about the rise of B2B in affiliate with Jack Phan (AirDeck), Ty...
Martech Record
- Mar 5, 2021
- 3 min
The New Normal: Virtual Networking Offers New Advantages
Zoom networking will never replace meeting in person. However, over the past year we’ve adapted and found value in places we didn't expect.
Allison Chew
- Aug 5, 2020
- 5 min
Mealfinds.com Mixes Affiliate Strategy & Quality Content to Meet the Surging Meal Services Demand
Learn how Allison Chew leveraged her experience as an affiliate marketer to build a tool to help people discover the right meal service.
Jax Fratini
- Jul 15, 2020
- 5 min
Why Diversification is Important in Affiliate Marketing and How To Take Action
In the affiliate industry, there are times when one or two players dominate the game, but a diversified portfolio is key to finding success.
Nick Caulfield
- Jun 24, 2020
- 8 min
How to Choose an Affiliate Marketing Platform
It's important to get the best out of our affiliate partner, but cost isn't the only factor to consider for long-term results.
CJ's Perlu Acquisition is a bet that marketing budgets are converging.
CJ's Perlu Acquisition is a bet that marketing budgets are converging. Yesterday, CJ announced its acquisition of Perlu, an influencer...
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