Digital loves buzzy words and expressions, and one of the most popular is being “data-driven.” Of course, the idea of leveraging data to...

Marketplaces reach tens of millions of shoppers every day. While they have had a significant role in online commerce for well over a...

As a longtime participant in digital commerce, my eyes instinctively roll when I hear the words “seamless checkout technology.” Many of...

Partner marketing news, jobs and events from Martech Record (Like this newsletter? Sign up here) Q4 affiliate agency accounts wins:...

Q4 was a busy time for affiliate agencies. (updated 2/7/22) LEARN MORE: Sign up for Martech Record's newsletter here to stay up to date...

A MARTECH RECORD EGUIDE: from RFP to selection. INTRODUCTION While some companies prefer to acquire and retain the talent and tools...

It's B2B week here at Martech Record. Stream Wednesday's conversation about the rise of B2B in affiliate with Jack Phan (AirDeck), Ty...

Zoom networking will never replace meeting in person. However, over the past year we’ve adapted and found value in places we didn't expect.

Learn how Allison Chew leveraged her experience as an affiliate marketer to build a tool to help people discover the right meal service.

In the affiliate industry, there are times when one or two players dominate the game, but a diversified portfolio is key to finding success.

It's important to get the best out of our affiliate partner, but cost isn't the only factor to consider for long-term results.