Martech Record's 2022 TopLists
These lists represent Martech Record's independent opinion of industry trends, services and products. Top Investors & Advisors in...
Feature
Martech Record
- Jul 21
- 1 min
Q2 Trends: The uncertainty of the market and the exposure of some participants
Click here to listen to our Q2 Trends report. This event made possible thanks to the support of Impact.com The themes this quarter are...
Martech Record
- Jun 19
- 2 min
Chris Goodridge, President & COO, Vertical Scope on acquisitions, scale and value.
The team at VerticalScope Inc. is always on the lookout for more properties to add to the platform, and they seem to have found a recipe...
Madeline Kaufman
- Apr 27
- 10 min
Subnetwork Utility Shifts From All-In-One Solution to Strategic Tool, Providing Incremental Revenue
Revenue data continues to show subnetworks take up a lesser majority of commerce publisher revenue Smaller publishers should still see...
mmcnerney
- Apr 11
- 2 min
Backbone Media flips the affiliate pub recruiting script
By telling brand stories in a compelling environment, Backbone Media was able to bring publishers to their brands, flipping the...
Martech Record
- Dec 28, 2021
- 1 min
Martech Record Q4 Affiliate Marketing Trends Report.
Three trends that will transform the market . . . and one that won't. Watch our analysis here: Up next from Martech Record: Winter...
Adam Westreich
- Nov 29, 2021
- 7 min
B2B affiliate marketing: a primer on how to use publishing partnerships to target enterprise buyers
It's B2B week here at Martech Record. Stream Wednesday's conversation about the rise of B2B in affiliate with Jack Phan (AirDeck), Ty...
Lacie Thompson
- Feb 25, 2021
- 5 min
Is it Time to Ditch Last Click and Build a More Stable Affiliate Program?
Lacie Thompson argues that including PR tactics in your affiliate strategy can improve overall performance and build a more stable program.
Chris Tradgett
- Feb 16, 2021
- 5 min
Should the Affiliate Channel be Managed by Sales or Marketing?
Should affiliate marketing be moved out of marketing completely?
Tom Rathbone
- Dec 16, 2020
- 7 min
PartnerCentric's Tom Rathbone Discusses Industry Challenges and How to Knock Down Barriers
Q&A with Tom Rathbone, VP of Strategic Initiatives at PartnerCentric, discusses partner marketing barriers to growth and how to tackle them.
Martech Record
- Jun 17, 2020
- 2 min
Allocation and Attribution
As markets shift unpredictably different asset classes make up for each other, while still capturing growth.
Martech Record
- May 20, 2020
- 4 min
Partner Marketing is Not Affiliate Marketing
Why are brands missing opportunities for deeper partnership? Learn how lack of competition is hiding the opportunity.
Martech Record
- Apr 6, 2020
- 4 min
Observations and Opportunities for Affiliate Marketers for the Rest of 2020
This is a difficult time. If there’s any silver lining, it’s that past recessions laid the groundwork for innovation.