Lacie Thompson argues that including PR tactics in your affiliate strategy can improve overall performance and build a more stable program.

Should affiliate marketing be moved out of marketing completely?

Q&A with Tom Rathbone, VP of Strategic Initiatives at PartnerCentric, discusses partner marketing barriers to growth and how to tackle them.

As markets shift unpredictably different asset classes make up for each other, while still capturing growth.

Why are brands missing opportunities for deeper partnership? Learn how lack of competition is hiding the opportunity.

This is a difficult time. If there’s any silver lining, it’s that past recessions laid the groundwork for innovation.