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Feb 25
5 min

Is it Time to Ditch Last Click and Build a More Stable Affiliate Program?

Lacie Thompson argues that including PR tactics in your affiliate strategy can improve overall performance and build a more stable program.

Should the Affiliate Channel be Managed by Sales or Marketing?

Chris Tradgett

Feb 16
5 min

Should the Affiliate Channel be Managed by Sales or Marketing?

Should affiliate marketing be moved out of marketing completely?

Tom Rathbone

Dec 16, 2020
7 min

PartnerCentric's Tom Rathbone Discusses Industry Challenges and How to Knock Down Barriers

Q&A with Tom Rathbone, VP of Strategic Initiatives at PartnerCentric, discusses partner marketing barriers to growth and how to tackle them.

Martech Record

Jun 17, 2020
2 min

Allocation and Attribution

As markets shift unpredictably different asset classes make up for each other, while still capturing growth.

Partner Marketing is Not Affiliate Marketing

Martech Record

May 20, 2020
4 min

Partner Marketing is Not Affiliate Marketing

Why are brands missing opportunities for deeper partnership? Learn how lack of competition is hiding the opportunity.

Observations and Opportunities for Affiliate Marketers for the Rest of 2020

Martech Record

Apr 6, 2020
4 min

Observations and Opportunities for Affiliate Marketers for the Rest of 2020

This is a difficult time. If there’s any silver lining, it’s that past recessions laid the groundwork for innovation.

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Affiliate growth is still in the first inning, panel agrees.

“It’s a real industry and it's here to stay” stated Blake Saunders, Managing Director at Methuselah Advisors. Industry investors gathered...

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