15 Commissioning Approaches for Specific Business Goals (Post 2 of 2)
In our first post of this series, we discussed some of the more straightforward ways to align your affiliate programs with the larger...
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Jim Nichols
- Sep 12
- 4 min
15 Commissioning Approaches for Specific Business Goals (Post 1 of 2)
The world of affiliate commissioning is changing rapidly as program leaders align their efforts to broader brand objectives. Years ago,...
Martech Record
- Aug 28
- 9 min
How to Use Affiliate to Drive Cross-Border E-Commerce
A MARTECH RECORD EGUIDE INTRODUCTION Cross-border e-commerce (CBE) has been on the rise in recent years, as more consumers are now...
Martech Record
- Aug 5
- 11 min
How to Start An Affiliate Program: A Step-by-Step Guide
A MARTECH RECORD EGUIDE INTRODUCTION In the U.S., about 80% of all brands have affiliate programs. A staggering figure. But that still...
Madeline Kaufman
- Apr 27
- 10 min
Subnetwork Utility Shifts From All-In-One Solution to Strategic Tool, Providing Incremental Revenue
Revenue data continues to show subnetworks take up a lesser majority of commerce publisher revenue Smaller publishers should still see...
Martech Record
- Mar 18
- 4 min
Data-Driven is Not Enough
Digital loves buzzy words and expressions, and one of the most popular is being “data-driven.” Of course, the idea of leveraging data to...
Martech Record
- Mar 18
- 11 min
New Martech Record eGuide: Online Marketplaces and Affiliate
Marketplaces reach tens of millions of shoppers every day. While they have had a significant role in online commerce for well over a...
Martech Record
- Feb 17
- 6 min
Retail Media Networks: What are They and How Will They Affect Affiliate Marketing?
A MARTECH RECORD EGUIDE: get to know a new player in the market INTRODUCTION Surely one of the most significant media developments over...
Martech Record
- Feb 15
- 6 min
Live Selling and Affiliate Marketing
Live selling was on its way to being a genuine phenomenon before 2020. And then COVID hit, and it exploded. According to Statista, live...
Jim Nichols
- Jan 22
- 19 min
How to Choose an Affiliate Marketing Agency
A MARTECH RECORD EGUIDE: from RFP to selection. INTRODUCTION While some companies prefer to acquire and retain the talent and tools...
Jim Nichols
- Jan 14
- 6 min
Incremental Affiliate Budget Toolkit
An outline of how to ask -- and get -- more investment in the channel If you’ve been in affiliate for more than a minute, you’ve probably...
Jim Nichols
- Dec 28, 2021
- 10 min
PR and Affiliate: The Definitive Guide for PR Agencies
PR and affiliate: If you are a PR professional looking to better understand and drive value with affiliate, here's what you need to know....
Adam Westreich
- Nov 29, 2021
- 7 min
B2B affiliate marketing: a primer on how to use publishing partnerships to target enterprise buyers
It's B2B week here at Martech Record. Stream Wednesday's conversation about the rise of B2B in affiliate with Jack Phan (AirDeck), Ty...
Ben Faw
- Mar 11, 2021
- 3 min
Where Does Publisher Brand Strength Come From?
Ben Faw, co-founder of AdVon and Best Reviews, provides a framework for creating a strong publisher brand: diversifying traffic sources.
Adam Weiss
- Aug 11, 2020
- 6 min
Creating a Framework for your Affiliate Paid Placement Spend
Industry expert Adam Weiss walks through how to create a strategic framework that will allow you to take advantage of paid placements.
Allison Chew
- Aug 6, 2020
- 5 min
Mealfinds.com Mixes Affiliate Strategy & Quality Content to Meet the Surging Meal Services Demand
Learn how Allison Chew leveraged her experience as an affiliate marketer to build a tool to help people discover the right meal service.
Jax Fratini
- Jul 16, 2020
- 5 min
Why Diversification is Important in Affiliate Marketing and How To Take Action
In the affiliate industry, there are times when one or two players dominate the game, but a diversified portfolio is key to finding success.
Lyndsey Fish
- Jul 1, 2020
- 3 min
How to Take Advantage of New Affiliate Publisher Models by Segmenting and Targeting your Audience
With larger, more diverse audiences available, successfully accessing these audiences requires improved audience segmentation and messaging.
Nick Caulfield
- Jun 24, 2020
- 8 min
How to Choose an Affiliate Marketing Platform
It's important to get the best out of our affiliate partner, but cost isn't the only factor to consider for long-term results.