Revenue data continues to show subnetworks take up a lesser majority of commerce publisher revenue Smaller publishers should still see...

Digital loves buzzy words and expressions, and one of the most popular is being “data-driven.” Of course, the idea of leveraging data to...

Marketplaces reach tens of millions of shoppers every day. While they have had a significant role in online commerce for well over a...

A MARTECH RECORD EGUIDE: get to know a new player in the market INTRODUCTION Surely one of the most significant media developments over...

Live selling was on its way to being a genuine phenomenon before 2020. And then COVID hit, and it exploded. According to Statista, live...

A MARTECH RECORD EGUIDE: from RFP to selection. INTRODUCTION While some companies prefer to acquire and retain the talent and tools...

An outline of how to ask -- and get -- more investment in the channel If you’ve been in affiliate for more than a minute, you’ve probably...

PR and affiliate: If you are a PR professional looking to better understand and drive value with affiliate, here's what you need to know....

It's B2B week here at Martech Record. Stream Wednesday's conversation about the rise of B2B in affiliate with Jack Phan (AirDeck), Ty...

Ben Faw, co-founder of AdVon and Best Reviews, provides a framework for creating a strong publisher brand: diversifying traffic sources.

Industry expert Adam Weiss walks through how to create a strategic framework that will allow you to take advantage of paid placements.

Learn how Allison Chew leveraged her experience as an affiliate marketer to build a tool to help people discover the right meal service.

In the affiliate industry, there are times when one or two players dominate the game, but a diversified portfolio is key to finding success.

With larger, more diverse audiences available, successfully accessing these audiences requires improved audience segmentation and messaging.

It's important to get the best out of our affiliate partner, but cost isn't the only factor to consider for long-term results.