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Apr 20
5 min

Investment drives fundamental change to the affiliate market: what are the underlying forces?

Investment is driving consolidation, which can be a phase in the cycle of a growing industry, but other factors are driving the shift.

Impact Doubles Down on the Affiliate Industry

Martech Record

Apr 16
5 min

Impact Doubles Down on the Affiliate Industry

Impact’s recent acquisitions are evidence that brands are driving top line performance revenue from a broader range of partners.

Five Skills Every Affiliate Manager Should Have in Five Years

Martech Record

Apr 1
3 min

Five Skills Every Affiliate Manager Should Have in Five Years

Over the past two decades many markets have automated pricing and bidding, eliminating friction and unlocking value. How should you prepare?

Consolidated Performance Budgets are Here to Stay According to Webinar Panelists

Martech Record

Mar 25
3 min

Consolidated Performance Budgets are Here to Stay According to Webinar Panelists

Valuable advice for advertisers and publishers on how to effectively manage newly consolidated performance budgets and publisher resources.

Content Lives On According to Webinar Panelists

Martech Record

Jan 28
4 min

Content Lives On According to Webinar Panelists

Key takeaways from the January 27th Martech Record Webinar, The Intersection of Content & Commerce.

Happy Hour Participants Make Bold 2021 Predictions

Martech Record

Jan 15
4 min

Happy Hour Participants Make Bold 2021 Predictions

Affiliate veterans gathered virtually on Thursday, January 14 to reconnect after an unexpected year. Learn about their predictions for 2021.

Webinar: The Intersection of Content & Commerce

Martech Record

Jan 14
2 min

Webinar: The Intersection of Content & Commerce

Learn best practices for adapting and taking advantage of the recent growth in performance marketing business practices.

Is B2B the Next Big Opportunity for Partner Marketing? Q&A with Acceleration Partner's Kevin Osborne

Martech Record

Jan 4
4 min

Is B2B the Next Big Opportunity for Partner Marketing? Q&A with Acceleration Partner's Kevin Osborne

B2B is one of the biggest partner marketing opportunities in 2021. Learn how Kevin Osborne of Acceleration Partners approaches the market.

Do You Know What You’re Paying For? It’s Time for Transparency

Martech Record

Dec 21, 2020
2 min

Do You Know What You’re Paying For? It’s Time for Transparency

We are setting a new standard for industry information with the first ever Buyer’s Guide, increasing transparency into affiliate platforms.

What will drive partner marketing growth in 2021? A review and predictions.

Martech Record

Dec 7, 2020
3 min

What will drive partner marketing growth in 2021? A review and predictions.

Learn about some of the themes and questions Martech Record will be tackling in the coming year along with some predictions for 2021.

Partnerize’s Acquisition of Pepperjam: Impacts, Challenges, and What to Expect

Martech Record

Jul 30, 2020
3 min

Partnerize’s Acquisition of Pepperjam: Impacts, Challenges, and What to Expect

Partnerize acquired Pepperjam. Will that be enough to stabilize the industry and offer clear product choices? Find out our experts' take.

Affiliate Platform Buyer's Guide 2020 Market Presence Index

Michael McNerney

Jul 29, 2020
1 min

Affiliate Platform Buyer's Guide 2020 Market Presence Index

The Martech Record 2020 Affiliate Marketing Platform Market Presence Index is compiled from a survey of 75 industry experts.

Where is the Value in the Affiliate Market?

Martech Record

Mar 31, 2020
2 min

Where is the Value in the Affiliate Market?

Investors in affiliate publishers have seen huge returns, exemplified by Honey’s $40B, 40x revenue acquisition.

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Affiliate growth is still in the first inning, panel agrees.

“It’s a real industry and it's here to stay” stated Blake Saunders, Managing Director at Methuselah Advisors. Industry investors gathered...

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