CJ's Perlu Acquisition is a bet that marketing budgets are converging.
CJ's Perlu Acquisition is a bet that marketing budgets are converging. Yesterday, CJ announced its acquisition of Perlu, an influencer...
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Feature
Madeline Kaufman
- Dec 29, 2022
- 10 min
PR’s continued adoption of affiliate strategies brings opportunity and competition.
Lauren Kleinman, founder of Dreamday PR and co-founder of The Quality Edit, got her first taste of affiliate agencies in 2015, when she...
mmcnerney
- Nov 23, 2022
- 4 min
Buy Side Holiday Handbook from WSJ Extends Affiliate to Print Channel
Today, the Wall Street Journal published a special Buy Side from WSJ Holiday Handbook delivered inside the Wall Street Journal Print...
Jim Nichols
- Sep 21, 2022
- 4 min
The 6 Biggest Affiliate Trends for Q4 2022
Q4 is almost here, and the pace of change in our industry continues to accelerate. We reviewed the speaker comments from our recent...
Martech Record
- Aug 7, 2022
- 1 min
Martech Record industry surveys
We collect and publish independent data to help affiliate marketers make better decisions. What is this? Each survey asks qualified...
Martech Record
- Aug 6, 2022
- 1 min
Martech Record's 2022 TopLists
These lists represent Martech Record's independent opinion of industry trends, services and products. Top Investors & Advisors in...
Martech Record
- Jul 21, 2022
- 1 min
Q2 Trends: The uncertainty of the market and the exposure of some participants
Click here to listen to our Q2 Trends report. This event made possible thanks to the support of Impact.com The themes this quarter are...
Martech Record
- Apr 20, 2022
- 2 min
What If Media takes on investment from Abry Partners
The investment represents an expanded view of customer acquisition. Who is What If Media Group? What If Media is a performance marketing...
Martech Record
- Apr 6, 2022
- 1 min
Martech Record Q1 Affiliate Marketing Trends Report.
Six trends that emerged in Q1 2022 that could transform the affiliate market. Sponsored by Impact.com. Watch our analysis here: This...
Martech Record
- Apr 6, 2022
- 4 min
Industry Guide Coverage: The Stories Behind the Numbers
We’ve just published the second edition of the Martech Record Affiliate Industry Guide, and the data reveal exciting insights into the...
Martech Record
- Mar 18, 2022
- 4 min
Data-Driven is Not Enough
Digital loves buzzy words and expressions, and one of the most popular is being “data-driven.” Of course, the idea of leveraging data to...
Jim Nichols
- Feb 14, 2022
- 10 min
BNPL Ethics: White Hat or Black?
Buy Now Pay Later (BNPL) is arguably the hottest fintech and financial services trend. This post examines the ethics of the BNPL model...
Martech Record
- Jan 24, 2022
- 3 min
Martech Record Newsletter: 1/13/22
Partner marketing news, jobs and events from Martech Record (Like this newsletter? Sign up here) Q4 affiliate agency accounts wins:...
Jim Nichols
- Jan 17, 2022
- 5 min
Dotdash and Meredith: A Marriage Made in Affiliate Marketing
The media and advertising worlds were abuzz when IAC subsidiary Dot Dash acquired Meredith Corporation in May for $2.7B. But what's...
Martech Record
- Jan 11, 2022
- 4 min
Amazon Aggregators Part I: Get the skinny on this eComm phenom
Amazon Aggregators and Affiliate Part 1 of 2: The Big Consolidation Wave Three Takeaways Well-funded companies are acquiring, launching...
Martech Record
- Sep 28, 2021
- 1 min
Q3 Affiliate Marketing Industry Trends.
What are the key drivers presently impacting the affiliate marketing industry Three trends, acting together and changing the market: The...
Martech Record
- Sep 22, 2021
- 3 min
Web3.0 & NFT's offers opportunity for content producers and challenges for marketers.
What are the implications for marketers? Summary: Web 3.0 allows creators to own their content on their own terms. NFTs are a Web 3.0...
Martech Record
- Aug 27, 2021
- 3 min
Onsite shopping is adopted by The Strategist.
What are the implications for advertisers? Summary: The Strategist launched an onsite shopping tool, leveraging Bonsai's tech. Publishers...
Martech Record
- Aug 10, 2021
- 2 min
Platforms that serve the long tail are attracting attention.
More and more platforms are aiming to connect long tail advertisers and content producers.
Martech Record
- Aug 3, 2021
- 2 min
Pinterist follows Instagram & Tik Tok in announcing a native affiliate program.
Pinterest is introducing new tools for creators to make money from their content and partner with brands. With the new tools creators will b
CJ's Perlu Acquisition is a bet that marketing budgets are converging.
CJ's Perlu Acquisition is a bet that marketing budgets are converging. Yesterday, CJ announced its acquisition of Perlu, an influencer...
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