Impact.com invites you to join Martech Record on May 23rd to learn from the investors, publishers, brands and agencies that are creating value from the convergence of marketing, content & commerce.
To claim your complimentary pass courtesy of Impact.com, please register below.
The Space at Flatiron, NYC, 35 E. 21st Street, Manhattan, NYC
Cocktail reception on the rooftop
Panel discussions & networking: 3pm-6pm
Rooftop cocktail reception: 6pm-8pm
Jessy Fofana, Founder /CEO LaRue PR, Bob Berstein, Managing Director, JEGI-CLARITY
Introduction: Michael McNerney, Publisher of Martech Record on why sharing best practices is the best way to ensure growth for a new industry.
Affiliate market drivers. 3:30-4pm: What is driving investment in affiliate marketing? And, how has this changed in the past year? What are the investments few people know about right now? Join Blake Saunders of Methuselah Advisors and other leading affiliate investors as they address where they see value in the market.
Shifting advertising spend. 4pm-4:30pm: Affiliate is now mainstream, what does that mean for the overall ad budget? Who is winning and who is losing share? Join leading advertisers and their agencies to learn how senior marketers are thinking about incorporating affiliate into their ad budgets.
Cocktail break: 4:30-5pm
The maturation of the affiliate service model. 5pm-5:30: Affiliate recruitment and management service has entered a new era. Traditional OPMs have consolidated and professionalized and PR agencies have entered the market. Join agency leaders and their investors to hear how new service offerings and industry consolidation is helping affiliate agencies earn their seat at the table.
The new publishing model. 5:30-6pm. How professionalization of the affiliate model has created a growth path for publishers. Hear from startup to enterprise publishers on how they have been able to use partnerships to diversify revenue and build a sustainable model.
Rooftop cocktail party: 6pm-8pm.