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September 14, 2022

Martech Record

How to Measure and Attribute Marketing Performance Across Channels

This article is sponsored by

Every marketer wants to understand the effectiveness of their efforts. But historically, getting reliable information and insights has been difficult. This post outlines the challenges and solutions surrounding cross-channel attribution and moving beyond last-click.


What actions can you take to ensure that every affiliate touch gets the attribution it deserves? Register to find out!

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