September 14, 2022

Martech Record

How to Measure and Attribute Marketing Performance Across Channels

This article is sponsored by 

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Every marketer wants to understand the effectiveness of their efforts. But historically, getting reliable information and insights has been difficult. This post outlines the challenges and solutions surrounding cross-channel attribution and moving beyond last-click.

 

What actions can you take to ensure that every affiliate touch gets the attribution it deserves? Register to find out!

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