June 14, 2022

Martech Record

How to Build a Partnership Business Plan

This article is sponsored by 

Impact_com_logo_web_color.jpg

Partnerships have been an integral part of many go-to-market strategies for decades. For some brands, they drive an enormous share of total sales. For others, they drive next to nothing. What separates successful programs from unsuccessful ones is often the focus emanating from a strong business plan. As with any other go-to-market approach, partnership requires analysis and planning to achieve maximum potential. 


A partnership business plan can help companies understand the channel's potential and the investments necessary to achieve those results. It also identifies the business partnership priorities that the team should focus on for maximum business impact. It’s different from a standard business plan in that you are not providing a rationale for an entire business but instead creating a roadmap for this critical business channel. 

How do you build a successful partnership business plan? Register to find out.

Register to read the full eGuide.

Free access to this eGuide provided by impact.com.  By registering, you understand that the information provided will be shared with the sponsor. 

Be Informed on the Regular. 

Receive news, premium content, and event alerts right in your inbox.