Upcoming Webinar: The Holistic Performance Budget. Driving Top-Line Revenue Across Channels.
Join Forbes' Emily Jackson, Rosetta Stone's Caitlin Romig and CNN's Bryce Widelitz on March 24th for a performance marketing discussion
This webinar is being hosted thanks to the support of Partnerize, who enable the tracking, reporting and commissioning of performance spend across channels and mediums
Top-line revenue growth is now being attributed across mediums like CTV, audio, content and traditional affiliate partners, helping drive e-commerce growth. Along with opportunity, this presents challenges for advertisers and publishers. Marketing teams, sales teams and managers face challenging decisions about incentive structures. Join performance marketing leaders on Wednesday March 24th at 3:30pm EST for a discussion about these opportunities and challenges.
Emily Jackson is the VP, eCommerce at Forbes where she oversees the company’s growing commerce business. Emily is responsible for multiple business lines, including affiliate, coupons and storefronts. Before Forbes, Emily built and ran the commerce business at Conde Nast and before that helped scale affiliate at many large publishers during her time at Skimlinks. British born, Emily now lives in Brooklyn with her husband and rescue pup, Pickle.
Caitlin Romig is the Director of Consumer Marketing for Rosetta Stone, with 10+ years of experience driving large scale performance marketing initiatives, on a global scale. Caitlin primarily oversees media buying strategy, promoting both the App and Web properties for the leading language learning provider, with a trusted and valued team of in-house operators. She currently focuses the majority of her time on finding and scaling opportunistic media initiatives, such as data-driven TV, Podcasts/Digital Audio, and Content/Influencer Marketing, with a goal to drive return. She has a passion for innovation, and helped pivot the business to offer 100% subscription services, and develop an award winning app. But what makes her get out of bed in the morning and truly excited to get to work, is knowing that what she does is changing people's lives through the power of language education.
In her personal (non-pandemic) time she enjoys running outdoors, catching live music, cooking (always with a side of wine) and trying out new local restaurants. She is passionate about sustainability, as well as being a dog-mom.
Bryce Widelitz is a Senior Director of Business Development at CNN, overseeing commerce strategy, affiliate revenue stream and overall team operations for CNN Underscored – CNN’s reviews and recommendations section. Widelitz is notably one of the key individuals who conceptualized the launch of the Underscored division in 2017 and has since helped to launch other products (CNN Store, CNN Coupons) to cater to users’ needs and expand the commerce ecosystem at CNN Digital.
Widelitz began his career at CNN in 2013 as a Partnerships Manager where he managed all of CNN Digital’s partner relationships, optimization, growth, and performance tracking across all platforms. He then grew into various business development leadership positions before taking on his current role.
Prior to joining CNN, Widelitz was a Digital Client Partnerships Manager at Creative Channel Services, and also held various digital media and business development positions at Media Contour and Aeroplex Aerolease Group.
Register now to be part of the pre-panel discussion on Slack, submit questions for our panelists and connect with registrants.