Sample Guide Components
Definitions
How to decode the abbreviations and commonly used terms
Publisher Types
Who they are and best practices for working with them
Key Performance Metrics
What really matters
The Business Case for Affiliate/Partner Marketing
How to pitch the channel to your CMO
Platform and Network Reviews and Rankings
See which platforms ranked the highest for:
SMB programs
Global programs
Measurement tools
Publisher reach
For travel, retail, and finance
Value
How to Close a Deal
A step-by-step for signing a contract with an affiliate marketing platform/network
Service Options
How to think about onboarding, integration, recruitment and management
Industry Trends and Outlook