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Featured Buyer's Guide:

Our Buyer's Guides contributors include panels of industry experts, business journalists, and impartial thought leaders currently working in the marketplace. Gain early access to this valuable data and information by simply joining Martech Record’s community.

Sample Guide Components 

Definitions

How to decode the abbreviations and commonly used terms

 

Publisher Types

Who they are and best practices for working with them

 

Key Performance Metrics

What really matters

 

The Business Case for Affiliate/Partner Marketing

How to pitch the channel to your CMO

 

Platform and Network Reviews and Rankings

See which platforms ranked the highest for: 

SMB programs

Global programs

Measurement tools 

Publisher reach 

For travel, retail, and finance

Value 

 

How to Close a Deal

A step-by-step for signing a contract with an affiliate marketing platform/network

 

Service Options

How to think about onboarding, integration, recruitment and management

 

Industry Trends and Outlook

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We have over a century of collective experience buying and selling marketing technology. 

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