Affiliate Platform Buyer's Guide 

Top List Winners

FIND OUT WHO RANKED AS THE TOP THREE PLATFORMS
WHAT ELSE IS IN THE BUYER'S GUIDE?
 

The Martech Record 2020 Affiliate Platform Buyer's Guide also includes:

Independent Reviews

Easy-to-Share Key Findings

Panelist Demographics and Reporting Methodology

Platform Profiles

BACKGROUND: WHAT IS PARTNER MARKETING AND WHY SHOULD I CARE?


Partner Marketing is any business relationship that brings your products to market. This includes, but is not limited to: Channel Partnerships, Affiliate Marketing (Coupon, Loyalty, Discount, Cashback), Influencer Relationships, and Content Partnerships. 

 

These partnerships are becoming more important due to search, social and Amazon becoming more expensive, while the barriers to creating and scaling partnerships are shrinking and the applications are increasing.


The technology and potential applications that enables you to track, report, and pay partners is growing more sophisticated. This allows you to measure the value of the channel against your business objectives. 

This guide is an evaluation of these technologies and a map to help you determine the best options to fit your needs. It is meant to simplify the decision-making process by helping you identify your priorities. It is a distillation of the thoughts of dozens of program managers with hundreds of combined years of experience. Continue on to be empowered with unbiased information from an independent source of information on platforms, networks and best practices–Martech Record.

Access the full Guide to view independent platform reviews and award winners.

Learn about the platforms below through the eyes of our Panelists who personally use them. 
 

We also encourage you to read profiles of each platform provided by the platforms themselves. Taken together with independent reviews we think they paint the best picture of your options.

Access the full Affiliate
Platform Buyer's Guide.

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