Affiliate Platform Buyer's Guide
Find out which platform panelists described as:
“Super awesome if you have a standard shopping cart integration. Best in class with shopping cart integration (Shopify, Magento, Big Commerce, Blue commerce). It took like 3 minutes to get going.”
“By far the best reporting. It is so easy to find what you need and download…The documentation is great.”
“Pricing is like an old cell phone plan where you get blocks of data. Problem is you get so big that the packages don’t get any better–so the pricing does not scale.”
“Really great for someone who wants to dip their toe in the affiliate space. Very affordable.”
“An integration will take forever. They are controlling. They can’t do a lot of custom integrations. To get anything, there needs to be a VP-to-VP call.”
Panelist interviews were conducted Martech Record to capture reviews based on these five categories:
Based on these interviews Martech Record assigned a rating between 1 and 4 stars for each category.
Best in Quality
Serviceable, Lacks Key Features or Updates
GET THE FULL REVIEWS AND RANKINGS
WHAT ELSE IS IN THE BUYER'S GUIDE?
The Martech Record 2020 Affiliate Platform Buyer's Guide also includes:
BACKGROUND: WHAT IS PARTNER MARKETING AND WHY SHOULD I CARE?
Partner Marketing is any business relationship that brings your products to market. This includes, but is not limited to: Channel Partnerships, Affiliate Marketing (Coupon, Loyalty, Discount, Cashback), Influencer Relationships, and Content Partnerships.
These partnerships are becoming more important due to search, social and Amazon becoming more expensive, while the barriers to creating and scaling partnerships are shrinking and the applications are increasing.
The technology and potential applications that enables you to track, report, and pay partners is growing more sophisticated. This allows you to measure the value of the channel against your business objectives.
This guide is an evaluation of these technologies and a map to help you determine the best options to fit your needs. It is meant to simplify the decision-making process by helping you identify your priorities. It is a distillation of the thoughts of dozens of program managers with hundreds of combined years of experience. Continue on to be empowered with unbiased information from an independent source of information on platforms, networks and best practices–Martech Record.