LEARN MORE ABOUT THESE RANKINGS AND OTHER KEY FINDINGS
HOW DID WE GATHER OUR DATA?
Martech Record asked industry leaders to nominate members of their teams who currently work on affiliate programs and who are active users of this technology to serve on a panel. The panel was capped at 75 active experts.
The panel was given a 22-question survey asking them to rank the importance of certain features and rank each platform’s performance. Panelists were then interviewed. Raw data often leaves new questions. So we filled in the quantitative gaps by sitting down with panelists on Zoom calls and just asking them what they thought. Panelists remain anonymous to ensure they can provide unbiased feedback.
Martech Record then took the quantitative and qualitative data and built the Guide. The rankings, evaluations, quotes, and guidance it contains are unvarnished and honest.
BACKGROUND: WHAT IS PARTNER MARKETING AND WHY SHOULD I CARE?
Partner Marketing is any business relationship that brings your products to market. This includes, but is not limited to: Channel Partnerships, Affiliate Marketing (Coupon, Loyalty, Discount, Cashback), Influencer Relationships, and Content Partnerships.
These partnerships are becoming more important due to search, social and Amazon becoming more expensive, while the barriers to creating and scaling partnerships are shrinking and the applications are increasing.
The technology and potential applications that enables you to track, report, and pay partners is growing more sophisticated. This allows you to measure the value of the channel against your business objectives.
This guide is an evaluation of these technologies and a map to help you determine the best options to fit your needs. It is meant to simplify the decision-making process by helping you identify your priorities. It is a distillation of the thoughts of dozens of program managers with hundreds of combined years of experience. Continue on to be empowered with unbiased information from an independent source of information on platforms, networks and best practices–Martech Record.