Analysis

Martech Record 2020 Market Presence Index

JULY 30, 2020

The Martech Record 2020 North America Affiliate Platform Market Presence Index is measurement of buyer intent.

 

The data is compiled from a survey of 75 affiliate industry experts who serve on a Martech Record advisory committee and were nominated by industry leaders.

 

A demographic breakdown of the committee is available here. The survey asks three questions: 

 

  1. Which platforms/networks are you aware of? (Awareness)

  2. ​Which platforms/networks would you consider putting in an RFP (Consideration)

  3. ​Which platform/network would you choose if you could only choose one. (Preference)

 

The results are a measurement of buyer intent. Results were tabulated with a heavier weight being given to consideration and the heaviest weight being given to preference. Market Presence results are as follows:

 

Want more data and independent reviews?

The 2020 Martech Record Affiliate Marketing Platform Buyers Guide is due out October 2020.  Sign up here to be the first to receive a copy.

The Buyer's Guide contributors include a panel of industry experts, business journalists, and impartial thought leaders currently working in the marketplace. Gain early access to this valuable data and information by simply joining Martech Record’s community.

The Record revolutionizes the transparency and distribution of industry information that has historically only been shared via word of mouth.

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