Analysis

Martech Record 2020 Market Presence Index

JULY 30, 2020

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Affiliate Platform Buyer's Guide 

2020 Market Presence Index

PLATFORM MARKET PRESENCE

The Martech Record 2020 North America Market Presence Index is a measurement of buyer intent and preference, compiled from a survey of 75 affiliate industry experts who serve on an advisory panel

 

The survey asked three questions: 

  1. Which platforms/networks are you aware of? (Awareness)

  2. ​Which platforms/networks would you consider putting in an RFP? (Consideration)​

  3. Which platform/network would you choose if you could only choose one? (Preference)

The results were tabulated with heaviest weight given to preference, followed next by consideration. The Top Market Presence results are as follows.

 

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