Martech Record 2020 Market Presence Index
JULY 30, 2020
The Martech Record 2020 North America Affiliate Platform Market Presence Index is measurement of buyer intent.
The data is compiled from a survey of 75 affiliate industry experts who serve on a Martech Record advisory committee and were nominated by industry leaders.
A demographic breakdown of the committee is available here. The survey asks three questions:
Which platforms/networks are you aware of? (Awareness)
Which platforms/networks would you consider putting in an RFP (Consideration)
Which platform/network would you choose if you could only choose one. (Preference)
The results are a measurement of buyer intent. Results were tabulated with a heavier weight being given to consideration and the heaviest weight being given to preference. Market Presence results are as follows:
Want more data and independent reviews?
The 2020 Martech Record Affiliate Marketing Platform Buyers Guide is due out October 2020. Sign up here to be the first to receive a copy.
The Buyer's Guide contributors include a panel of industry experts, business journalists, and impartial thought leaders currently working in the marketplace. Gain early access to this valuable data and information by simply joining Martech Record’s community.