Martech Record 2020 Market Presence Index
JULY 30, 2020
Affiliate Platform Buyer's Guide
2020 Market Presence Index
PLATFORM MARKET PRESENCE
The Martech Record 2020 North America Market Presence Index is a measurement of buyer intent and preference, compiled from a survey of 75 affiliate industry experts who serve on an advisory panel.
The survey asked three questions:
Which platforms/networks are you aware of? (Awareness)
Which platforms/networks would you consider putting in an RFP? (Consideration)
Which platform/network would you choose if you could only choose one? (Preference)
The results were tabulated with heaviest weight given to preference, followed next by consideration. The Top Market Presence results are as follows.
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