Affiliate Platform Buyer's Guide

Released December 2020

The Martech Record 2020 Affiliate Platform Buyer's Guide includes:
 

Insightful Reviews 

Top Lists and Rankings

Easy-to-Share Key Findings

Panelist Demographics and Reporting Methodology

Complete Table of Contents •  Access The Guide
BACKGROUND: WHAT IS PARTNER MARKETING AND WHY SHOULD I CARE?


Partner Marketing is any business relationship that brings your products to market. This includes, but is not limited to: Channel Partnerships, Affiliate Marketing (Coupon, Loyalty, Discount, Cashback), Influencer Relationships, and Content Partnerships. 

 

These partnerships are becoming more important due to search, social and Amazon becoming more expensive, while the barriers to creating and scaling partnerships are shrinking and the applications are increasing.


The technology and potential applications that enables you to track, report, and pay partners is growing more sophisticated. This allows you to measure the value of the channel against your business objectives. 

This guide is an evaluation of these technologies and a map to help you determine the best options to fit your needs. It is meant to simplify the decision-making process by helping you identify your priorities. It is a distillation of the thoughts of dozens of program managers with hundreds of combined years of experience. Continue on to be empowered with unbiased information from an independent source of information on platforms, networks and best practices–Martech Record.

 

Premium Guide Content

GET THE ANSWERS: 

How do panelists achieve their goals?
Where do panelists spend? 
What tools are most important to achieve these goals? 

VIEW PLATFORM AWARDS AND RANKINGS AS MEASURED BY:

Tech
Ease of Use
Service
Value

Quality of Publisher Network

PANELIST DEMOGRAPHICS: WORK EXPERIENCE

11

Years

Median time in the industry

70

Percent

Have worked in at least two types of organizations (Brand/Agency/Pub)

60

Percent

Currently manage programs with over $25M in affiliate revenue 

All panelists and results are North American based.

 

Access the full Guide to view independent platform reviews and award winners.

Learn about the platforms below through the eyes of our Panelists who personally use them. 

Access the full Affiliate
Platform Buyer's Guide.

Conveniently view and use content for your organization.

Martech R with Name_Black on White.png
  • Twitter
  • LinkedIn

© 2021 by Martech Record.